We’ve encouraged subscribers to develop a Website, and have noted that a blog can be an important part of that site. But what to write about?
One answer is to come up with timely posts—tied to the news of the day. A hot topic not only helps you write something meaningful, it brings more attention to your blog and Website from readers using search engines to find articles about a current issue.
Here’s a great example: A California psychologist wrote a lengthy piece on his blog recently about Joseph Andrew Stack, who flew his plane into an IRS building in Austin, TX on February 18.
Paul Mattiuzzi asks the question: “Was he crazy?” And then he goes on to answer the question—and others—in a way that lay readers can easily understand.
Mattiuzzi bases his assessment on a Web post Stack himself wrote “explaining” why he did what he did. It was a “manifesto” that got a lot of news media attention, so Mattiuzzi’s piece could not have been more timely.
“What you see in his writing is that he was a self-righteous, grandiose, resentful and narcissistic individual who tends to externalize blame and responsibility for his shortcomings and failures,” Mattiuzzi wrote. “We also see that he was striving for power and omnipotence in the face of his fundamental human inadequacy.”
Although not every post has to be as in-depth as this one, the piece is a good example of how to make the most out of your blog and Website. Check it out by clicking on the link, above.