How to use a practice newsletter
to increase your flow of new clients

A personal practice newsletter can be an important part of your marketing and practice building strategy. It’s a tool many clinicians consider using—and even try for a while. Unfortunately, they often fail, either because they do it the wrong way or because they give up too soon.
Now, here’s a way to get into the newsletter game—without having to write one yourself or spend big bucks to have one written for you. The Interchange newsletters--produced by the editors of Psychotherapy Finances--are perfect for mailing to: 1) former patients; 2) colleagues; 3) other health care professionals; 4) media contacts; 5) anyone who’s interested in improving their lives or learning more about human behavior.
Each issue of Interchange contains four articles dealing with mental health—but in a style that’s accessible to laypeople and professionals alike. Articles are entertaining, informative, short, and to-the-point. And each issue contains “action tips” and “fast facts” that will make your readers appreciate the information—and look forward to the next issue.
The focus is on empowerment, not illness.

How you can use Interchange effectively:
Our newsletter approach is designed to give you the greatest flexibility. Here’s how:
1) You decide when you want to send out a newsletter—quarterly is most common.
2) You decide what information about your practice you want included. We recommend that your name be on the front with basic information about your practice on the back—address, phone number, e-mail, etc.
3) You decide which material you want to use. There are 23 newsletters to choose from now, and the number will be growing steadily.
4) You decide how many copies you need. They’ll arrive at your office in about a week—faster if you need them—printed, folded and ready to mail.
Interchange is in full color and our prices are designed to be lower than your neighborhood print shop or copy center—by a wide margin.