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Contents: 2012 Issues      Click here for 2011 Annual Index
January
NICHE MARKETING  Two clinicians discuss the benefits of providing perinatal services  p.1
Perinatal sub-niche; Traumatic births  p.3
TRENDS Performance enhancement is about more than sports psychology  p.5
Training for the sports psychology niche  p.5
PRACTICE ALTERNATIVES Evaluating inmates for post-sentence treatment  p.6
A practice that focuses 100% on sex offenders  p.7
Clinicians who specialize in working with crime victims  p.8
PRACTICE BASICS  Should you encourage clients to bypass managed care benefits?  p.9
MANAGED CARE ALERT  Companies that want your services now  p.11
RESOURCES LPCs and TRICARE; murder is down; Twitter vs. Facebook  p.11
PROFESSIONAL NOTES  Big Medicare fraud trial; Japanese wiomen are too skinny  p.12
February
PROFESSIONAL ISSUES  Counselors win bid to serve TRICARE independently  p.1
What kind of salary can a therapist get right now?  p.2
Chart: Median salaries on offer by employers across the country  p.3
NICHE MARKETING  More therapists are needed to work with the bereaved  p.4
Custody evals represent a nearly endless market  p.5
Problems in real-life child custody cases  p.6
Custody evaluator tells us lawyers aren’t all bad  p.7
PRACTICE BUILDING  Developing and expanding your physician referrals  p.8
A pair of letters one clinician used to build her referral nertwork  p.8
MANAGED CARE ALERT  Companies that want your services now  p.11
MANAGED CARE NOTES  MCO name change, Aetna and Horizon finally merge networks  p.11
PROFESSIONAL NOTES  Distance therapies under scrutiny; international mental health  p.12
March
SPECIAL REPORT  Making the most of a Facebook professional page  p.1
Promoting a practice with a standard Facebook page  p.3
7 steps to setting up your Facebook professional page  p.3
PUBLIC POLICY  Tennessee Blues settle HIPAA suit with HHS  p.4
FOLLOW-UP  Avoiding lawsuits and board complaints in child custody cases  p.4
PROFESSIONAL ISSUES  Both APAs cying foul over potential parity violations  p.5
PRACTICE BASICS  Networking with legal professionals  p.6
PRACTICE PROFILE  Building a small practice around an in-house IOP  p.6
MARKETING  A smart approach most clinicians would never try  p.8
LEGAL ISSUES  8 tips to help you decide when to release records  p.9
RESOURCES  Items of interest to you and your clients  p.10
Therapist web watch: 4 sites to see  p.10
MANAGED CARE ALERT  Companies that want your services now  p.11
PROFESSIONAL NOTES  Skype therapy growing; Facebook bad for young girls  p.12
April
MANAGED CARE  Rate cuts and other developments disturb panel providers  p.1
Is this a ‘stealth’ rate cut?  p.2
TriWest is protesting the loss of its TRICARE contract to United  p.2
PRACTICE BUILDING  3 strategies for getting more out of your web marketing  p.3
FEEDBACK  Answers to your questions about managed care billing  5p.
MARKETING  9 tips for giving effective media interviews  p.6
Radio works, even when you pay for your airtime  p.6
Good advice: When doing an interview don’t forget to breathe  p.8
NICHE MARKETING  Serving an underserved population--clients with OCD  p.9
RESOURCES  Therapist web watch: 5 sites to see  p.10
MANAGED CARE ALERT  Companies that want your services now  p.11
MANAGED CARE NOTES  Magellan offering program to identify and help bullies  p.11
PROFESSIONAL NOTES  Greek depression; psychiatric protesters; FBI crime stats  p.12
May
UPDATE  The latest round of managed care lawsuits echo old themes  p.1
Usual and customary? Who says?  p.2
TRENDS  More clients are looking for marriage friendly therapy  p.3
Do couples make better clients?  p.4
NICHE MARKETING  Treating substance abusers, from alcohol to crystal meth  p.5
Crystal meth: Cheap high and big profits  p.6
Mini-niche: Women who’ve had bad break ups  p.7
Mini-niche: Shyness and social phobias  p.8
High-priced shyness groups  p.9
RESOURCES I tems of interest to you and your clients  p.10
MANAGED CARE ALERT  Companies that want your services now  p.11
MANAGED CARE NOTES  Aetna invests in web-based wellness; UnitedHealth posts profits  p.11
PROFESSIONAL NOTES  Med school grads shun psychiatry; reparative therapy under fire  p.12
June
FEEDBACK  Answers to your questions about Facebook ethical concerns  p.1
A therapist who let a client record fall into the wrong hands  p.2
MANAGED CARE  8 steps for winning raises from your managed care payors  p.3
Alternative approaches: Shmoozing and treatening  p.5
Sample letter: Asking a managed care payor for a raise  p.6
New Directions is slashing fees in Kansas, too p.7
PUBLIC POLICY  Medicaid--is it an emerging opportunity or a ‘perfect storm?’ p.7
.A. scolded over mental health treatment wait times  p.8
MARKETING  Improve your practice website with a client callback form  p.9
RESOURCES Therapist web watch: 5 sites to see  p.9
tems of interest to you and your clients  p.10
MANAGED CARE NOTES  Magellan; UBH; insurance companies open their own stores  p.10
MANAGED CARE ALERT  Companies that want your services now  p.11
PROFESSIONAL NOTES  Electronic cocaine; computer therapy; good sports  p.12
July
HEALTH REFORM  High Court ruling leaves Medicaid changes up in the air  p.1
And what if the Act is implemented as it is  p.2
MARKETING  Multiple income streams keep these two practices busy  p.3
Promoting gender-related sub-niches  p.4
PRACTICE ISSUES  Looking for ways to reduce military suicides  p.5
MARKETING  AdWords is top gun in web ads but alternatives work also  p.6
A crash course in the AdWords basics  p.6
Money-savings tips from a savvy consultant  p.7
Adding Facebook and Twitter to your online mix  p.8
MANAGED CARE  Companies focused on Medicaid, and on media programs  p.9
LEGAL ISSUES  How to avoid 5 courtroom ‘sins" if you testify  p.10
PROFESSIONAL NOTES  Preparing for baby boomers; what kills employee productivity?  p.12

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