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Contents: 2011 Issues
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Click
here for 2009 Annual Index
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January
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| LEGAL ISSUES |
Non-compete
clauses are problematic for all concerned |
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p.1 |
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How five big
states deal with the non-compete issue |
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p.3 |
| FOLLOW-UP |
Ceridian pushing
ahead with its ‘complete session note’ policy |
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p.3 |
| PRACTICE ISSUES |
Psychologists
suing APA over mandatory assessments |
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p.4 |
| SPECIAL REPORT |
Niche markets in
couples counseling present myriad opportunities |
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p.6 |
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Intimate chats
with the Love Birds |
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p.6 |
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An ad promoting
‘relationship retreats’ |
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p.9 |
| RESOURCES |
Therapist web
watch: 5 sites to see |
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p.10 |
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Items of
interest to you and your clients |
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p.10 |
| MANAGED CARE
ALERT |
Companies that
want your services now |
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p.11 |
| MANAGED CARE
NOTES |
Magellan had a
profitable 2010; CompCare adds public sector lives |
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p.12 |
| PROFESSIONAL
NOTES |
Youth doesn’t
blog--it tweets; a deck full of dictators |
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p.12 |
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February
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| MARKETING |
Facebook ads offer targeted alternative to other web marketing |
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p.1 |
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Cautionary Facebook tale: Watch your limits |
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p.2 |
| MINI-NICHE MARKETS |
Shoplifters, shop-a-holics and ‘return-a-holics’ |
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p.3 |
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Coaching for people with cheating spouses |
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p.4 |
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Health coaching: ‘It’s hot right now’ |
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p.5 |
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Adoption-related court work is a profitable specialty |
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p.6 |
| MANAGED CARE |
Strategies for billing insurance and MCOs for marital therapy |
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p.7 |
| VITAL STATISTICS |
A snapshot of the nation’s mental health |
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p.8 |
| PRACTICE BASICS |
Keep your website simple, light on text, and easy to read |
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p.10 |
| RESOURCES |
Therapist web watch: 6 sites to see |
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p.10 |
| MANAGED CARE ALERT |
Companies that want your services now |
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p.11 |
| PROFESSIONAL NOTES |
Miserable cities; Saudi suicide rate; world rankings for kindness |
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p.12 |
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March
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| HEALTH
REFORM |
A year after
passage of health care reform--where do we stand? |
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p.1 |
| MARKETING |
Can a good
practice name give your business a boost? |
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p.2 |
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A practice name
should emphasize ‘one big idea’ |
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p.3 |
| NICHE MARKETING |
Adoption trends
create needs for behavioral health services |
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p.4 |
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Knotty
adoption-related issues can mean long-term therapy |
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p.5 |
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Two clinicians
find that EMDR is a potent self-pay specialty |
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p.7 |
| SPECIAL REPORT |
5 low-cost
practice builders that any therapist can use |
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p.8 |
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The write
stuff--spreading your name on the web for free |
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p.8 |
| MANAGED CARE
ALERT |
Companies that
want your services now |
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p.11 |
| PROFESSIONAL
NOTES |
Aspirin defeats
Prozac; Match.com under fire; drug abuse data |
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p.11 |
| RESOURCES |
Therapist web
watch: Is your website identical to a colleague’s? |
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p.12 |
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April
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| FEEDBACK |
Answers
to your questions about bad online reviews |
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p.1 |
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Yelp.com
responds to a lawyer’s demand for relief |
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p.2 |
| MARKETING |
Souping
up your website with audio or video files |
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p.4 |
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5
steps to create an audio intro for your site |
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p.5 |
| SPECIAL
REPORT |
32
topics to address in speaking engagements |
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p.6 |
| NICHE
MARKETING |
Coaching
business people; weight loss without surgery |
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p.8 |
| RESOURCES |
Items
of interest to you and your clients |
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p.10 |
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Therapist
web watch: 3 sites to see |
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p.10 |
| MANAGED
CARE ALERT |
Companies
that want your services now |
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p.11 |
| PROFESSIONAL
NOTES |
Wellpoint
spanks hospitals; abuse of anti-psychotic meds |
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p.11 |
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May
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MANAGED CARE
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Four industry insiders look at
trends in managed behavioral health
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p.1
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Getting in sync with EAPs
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p.2
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Impact of parity is a key agenda
issue for big employers
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p.3
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NICHE MARKETING
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Using a sleep disorder specialty
to build a general practice
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p.5
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A fertile sub-niche--the parents
of kids with sleep problems
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p.6
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PRACTICE BASICS
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9 tips to help you handle
employee terminations
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p.7
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SPECIAL REPORT
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Practice building checklist: 12
simple things you can do
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p.8
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Business cards and business
plans
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p.8
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MANAGED CARE NOTES
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As expected, the parity law is
creating some blowback
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p.10
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MANAGED CARE ALERT
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Companies that want your
services now
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p.11
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PROFESSIONAL NOTES
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Sleepy wives; prescription
scorecard; cocaine down, opiates up
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p.11
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June
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TECNOLOGY
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New York court upholds the rights of online ‘review’
sites
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p.1
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NICHE MARKETING
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Five specialties that remain hot in a cool economy
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p.1
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Medical issues; HR departments; digital divide; kids;
neuropsych
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p.2
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PRACTICE ISSUES
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Putting client paperwork online
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p.2
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MEDICARE
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Report recommends smoothing regional provider pay
differences
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p.5
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VITAL STATISTICS
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How many people get MH treatment, and what does it
cost?
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p.6
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Table: 10-year changes in utilization and costs
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p.7
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MANAGED CARE
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Industry round-up: Major insurers expand, retool and
refocus
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p.7
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RESOURCES
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Therapist web watch: 4 sites to see
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p.9
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Items of interest to you and your clients p.10
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PROFESSIONAL NOTES
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High health cost cities; DSM objections; international MH
news
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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July
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MARKETING
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9 potentially costly errors that clinicians are still
making
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p.1
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Another recipe for ‘lunch and learns’
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p.2
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FOLLOW-UP
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Paying an outside service to create and host your web
video
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p.3
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NICHE MARKETING
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Consulting to summer camps isn’t just a summer job
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p.4
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Kids and adults need help with computer game addiction
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p.6
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Computer sex addiction fuels a cash practice
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p.7
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SPECIAL REPORT
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Coaching niches: Narrow specialties can be the best
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p.8
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Two family business consulting cases
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p.8
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RESOURCES
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Items of interest to you and your clients
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p.10
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Therapist web watch: 3 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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MANAGED CARE NOTES
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New contracts in the offing for Magellan and ValueOptions
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p.11
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PROFESSIONAL NOTES
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PCPs and antidepressants; patient violence; Medicare
stats
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p.12
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August
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TECHNOLOGY
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SNAPSHOT How many websites do you have?
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p.1
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LEGAL ISSUES
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Tackling ticklish boundary issue
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p.2
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Accepting patient gifts: The gangster’s sweater
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p.3
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NICHE MARKETING
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Housecalls as a practice staple, and as a sideline
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p.4
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Steady marketing promotes a substance abuse specialty
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p.5
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Pros and cons of working as a certified SAP
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p.6
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TRENDS
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The growth of spiritual counseling continues
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p.8
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RESOURCES Items of interest to you and your clients
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p.9
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MANAGED CARE
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A boost for the carve-out--Florida goes back to the
future
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p.10
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Managed care strategies: Asking an EAP for a raise
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p.10
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Companies that want your services now p.11
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MANAGED CARE NOTES
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OptumHealth opening virtual clinics at RiteAid stores in
Detroit
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p.11
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PROFESSIONAL NOTES
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Economy hurting cocaine sales; international mental health
news
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p.12
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September
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NICHE MARKET UPDATES
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Shyness niche has legs, but you have to change
the name
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p.1
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Market for marriage education not as strong as a
few years ago
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p.2
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Men’s post-partum depression works as a narrow
niche
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p.3
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Middle aged women with eating disorders is too
narrow a niche
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p.3
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PROFESSIONAL ISSUES
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Yelp.com wins again--extortion isn’t
necessarily illegal
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p.4
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FEEDBACK
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Answers to your questions about high-deductible
health plans
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p.4
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RESOURCES
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Items of interest to you and your clients
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p.5
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SPECIAL REPORT
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APA convention focuses on a
post-private-practice future
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p.6
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MANAGED CARE NOTES
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New contracts for ComPsych and Magellan
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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RESOURCES
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Therapist web watch: 4 sites to see
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p.11
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PROFESSIONAL NOTES
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Drunkorexics: psych majors suffer; drunk driving
daddies
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p.12
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October
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TRENDS
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Clinicians benefit from new interest in
hypnotherapy
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p.1
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Hypnotherapy, medical-oriented niches facilitate
physician ties
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p.2
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PRACTICE BASICS
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A quick review of 5 simple practice building
tools
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p.4
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PROFESSIONAL ISSUES
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The patient most likely to file a board
complaint against you
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p.4
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MARKETING
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Presentation guru offers 4 tips to banish boring
speeches
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p.5
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NICHE MARKETING
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Helping cancer patients with workshops, marathon
sessions
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p.6
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MARKETING
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Patience required when you go fishing for
physician referrals
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p.6
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NICHE MARKETING
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Truant teens provide a supplemental niche in a
diverse practice
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p.7
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SPECIAL REPORT
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Legal Briefing: Answers to three real-life
therapist queries
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p.8
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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Christmas suicide myth; Boston is tops in
drug-related ER visits
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p.12
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November
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MARKETING
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5 tips for making the most of your
business cards
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p.1
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FEEDBACK
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Charging clients’ credit cards for missed
sessions
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p.4
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Can you bill your clients for time you spend on
paperwork?
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p.5
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PRACTICE PROFILE
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A business built on two very different
underserved niches
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p.6
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PRACTICE BUILDING
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Promoting a niche market with free support
groups
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p.8
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A flier promoting free support groups for adults
with ADHD
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p.9
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RESOURCES
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Therapist web watch: 4 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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Sleepless cops; Facebook facts; London cabbies’
brains
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p.11
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December
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MEDICARE
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Congress playing out its annual fee cut
ritual
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p.1
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Can you bill your Medicare patients for missed
sessions?
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p.2
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HEALTH REFORM
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Medicaid market set to explode...unless
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p.3
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TRENDS
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Real or not, post-nuptial depression is a
growing niche
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p.3
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MARKETING
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Tips to help you reach clergy and other referral
sources
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p.4
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TECHNOLOGY
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When your website is your primary referral
source
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p.5
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Still no website? Here’s what you need to get
started
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p.6
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Tips for getting the most out of online
therapist directories
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p.8
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RESOURCES
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Therapist web watch: 6 sites to see
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p.8
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MANAGED CARE ALERT
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Companies that want your services now
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p.9
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INDEX 2011
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A complete list of this year’s PsyFin
articles
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p.10
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PROFESSIONAL NOTES
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Use of pot and pills is up; mental health in
Africa; merry widowers
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p.12
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