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Contents: 2010 Issues     
January
LEGAL BRIEFING What if a law enforcement agency threatens you with a subpoena? p.1
Family demands records when a patient dies -- should you comply? p.2
Regulations affecting clinicians were hidden in the stimulus bill p.2
When your records are wrong...correct them p.3
TECHNOLOGY Using a blog to promote your website and your practice p.3
HEALTH REFORM Health reform stalling...but health care troubles continue to mount p.4
PRACTICE ALTERNATIVES Home visits and web marketing ward off practice blues p.6
MARKETING 13 ‘obvious’ ideas you may never have thought of p.6
PRACTICE BASICS How to get a trademark on your practice name p.9
RESOURCES  Items of interest to you and your clients p.10
Therapist web watch: 4 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
MANAGED CARE NOTES Companies that want your services now p.11
PROFESSIONAL NOTES Bad clinical notes; fast-growing cities; recession = happiness? p.12
February
FEEDBACK Answers to your questions about the new federal parity law p.1
Are health plans and employers spreading parity disinformation? p.2
PRACTICE ISSUES A basic shopping guide for credit card services p.3
Table: Comparing the rates charged by several card processors p.5
MARKETING Set your practice apart by offering patients some extra resources p.6
PRACTICE BASICS Creating a business plan isn’t as hard as you think  p.7
RESOURCES Items of interest to you and your clients p.9
Therapist web watch: 8 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
MANAGED CARE NOTES Medicare resource; Aetna disability unit supports BH interventions p.11
PROFESSIONAL NOTES Distance therapies work; having more kids deters suicide p.12
March
NICHE MARKETING Financial therapy is an expanding clinical area p.1
Consulting to businesses and executives as coach p.4
The trouble with EAPs is...there’s too much confidentiality? p.5
SPECIAL REPORT 8 steps to reduce your tax liability in 2010 and beyond p.6
4 common misperceptions about taxes p.6
Minimizing potential penalties p.8
HEALTH REFORM Weighing the likely benefits of the new parity law  p.9
MANAGED CARE Warning letter from CIGNA to a network provider p.10
MANAGED CARE NOTES Resubmit your Ceridian claims; psych hospital chain sold p.10
MANAGED CARE ALERT Companies that want your services now p.11
PROFESSIONAL NOTES Autism coverage; Facebook addiction; international mental health p.12
April
TRENDS Will parity produce unintended consequences for clinicians? p.1
MARKETING Free first sessions pay off with practice benefits and no downside p.2
Her patients get three days to decide if they want to pay p.4
NICHE MARKETING Is post-nuptial depression an emerging mini-niche? p.5
FEEDBACK Answers to your questions about deducting your therapy costs p.5
FOLLOW-UP Resources for clinicians interested in the financial therapy niche p.6
SPECIAL REPORT Risk management briefing from three experienced attorneys p.7
The myth of the predatory therapist p.8
Hearsay can trigger the therapist’s duty to warn p.9
MANAGED CARE ALERT Companies that want your services now p.11
RESOURCES Items of interest to you and your clients p.11
PROFESSIONAL NOTES Worldwide ‘mancession’; crackdown on out-of-network providers p.12
May
 PROFESSIONAL ISSUES Prescription failure in Oregon frustrates psychologists   p.1
 FOLLOW-UP Can you deduct your own therapy as a business expense? p.2
 FEEDBACK Answers to your questions about HIPAA and email security p.3
 MINI NICHE MARKETS Business coaching for therapists and other professionals p.4
  Brief therapy not as a compromise--but as a deliberate choice p.6
 MARKETING A newspaper ad that successfully promotes brief therapy p.7
 PRACTICE BASICS 9 steps to teach clients not to abuse your time p.8
 PRACTICE ALTERNATIVES Offering low-cost therapy--without letting it take over p.9
 RESOURCES Therapist Web Watch: 4 sites to see p.9
 MANAGED CARE ALERT The top-10 companies in managed behavioral health care p.10
  Remember when: The top 10 from 1995 p.11
 MANAGED CARE NOTES  Charging clients for extra therapy minutes p.11
 PROFESSIONAL NOTES Childhood obesity; vets and PTSD; self esteem as we age p.12
June
MARKETING Self-publishing a book is not a compromise--it’s a smart strategy p.1
Giving it away: ‘Think of yourself as an online publisher’ p.3
A collection of self-publishing resources p.3
PRACTICE BASICS 5 steps for resigning from managed care panels p.5
Simple things can trip you up p.5
TECHNOLOGY Lookalike websites are a hazard when buying a ‘template’ site p.7
Building a therapist’s website: Here’s how we did it  p.8
FEEDBACK  Answers to your questions about running a ‘paperless’ office p.8
RESOURCES Items of interest to you and your clients p.10
Therapist web watch: 4 sites to see p.10
MANAGED CARE ALERT Companies that want your services now  p.11
PROFESSIONAL NOTES Ill-paid docs; drowning Russians; more on deducting therapy costs p.12
July
HEALTH REFORM Updates on Medicaid spending, Medicare cuts, and parity regs p.1
Where to find more info on parity p.2
PRACTICE PROFILE Multiple income streams keep this therapist couple busy p.3
PRACTICE ALTERNATIVES An unusual niche helps establish an all-cash practice p.4
NICHE MARKETING Helping confused college kids find direction in life p.4
Intensive marriage retreats p.7
Offering consulting services to ‘entrepreuneurial couples’ p.7
Helping couples with infertility problems p.8
MARKETING Tips for promoting yourself on TV p.10
MANAGED CARE NOTES New York rate drop; United offers cyber-doctoring to Delta workers p.10
RESOURCES  Therapist web watch: 4 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
PROFESSIONAL NOTES  Back-to-school; marketing tip; digital overload p.12
August
PRACTICE PROFILE A narrow focus on special populations keeps her busy p.1
MARKETING Here’s a therapist who ran two successful direct mail campaigns p.3
Two direct mail letters--one for patients, and one for surgeons p.4
SPECIAL REPORT Online marketing: A look at Google AdWords p.6
AdWords alternative: ‘Search engine optimization’ p.7
PRACTICE BASICS What to do before disaster strikes...and then after p.8
Real-world example: After the firemen leave... p.9
RESOURCES International mental health news p.10
Therapist web watch: 5 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
PROFESSIONAL NOTES Therapy is addictive; bariatric rubber-stamping; military immersion p.11
September
SPECIAL REPORT 23 niche marketing ideas that are timely...and timeless  p.1
Broadening your horizons--alternatives to the medical model  p.2
Niches specially attuned to hard times Niches specially attuned to hard times  p.3
PRACTICE PROFILE Going back to managed care as a hedge against tough times  p.4
To win higher rates from managed care payors, be nice  p.5
MARKETING  Track your referral sources--then do something about it  p.7
PRACTICE ISSUES  One therapist’s recipe for finding a new practice location  p.8
RESOURCES  Items of interest to you and your clients  p.10
Therapist web watch: 6 sites to see  p.10
MANAGED CARE ALERT  Companies that want your services now  p.11
PROFESSIONAL NOTES  Encryption requirements; suicide clinic; early female puberty  p.12

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