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Contents: 2009 Issues Click here for 2009 Annual Index
January

TECHNOLOGY

A detailed look at the makings of successful Web sites

p.1

 

Another strategy: Self-assessments and other interactive features

p.2

NICHE MARKETING

Consulting to summer camps can mean year-round business

p.3

 

Small unique niches can generate cash income

p.4

SPECIAL REPORT

A look ahead at managed care trends for 2009 and beyond

p.6

 

EAP demand is solid, but could shrink as unemplyment rises

p.8

 

A list of the top companies in managed care and EAP

p.9

 

Magellan CEO identifies obstacles to med/psych integration

p.10

MANAGED CARE ALERT

Companies that want your services now

p.11

MANAGED CARE NOTES

OptumHealth and retroactive authorization; Aetna LGBT committee 

p.11

PROFESSIONAL NOTES

Phony PPOs; weight loss niche; PCPs ready to quit

p.12

February

   

PRACTICE PROFILE

A high-tech approach to a relationship-oriented practice

p.1

NICHE MARKETING

Even in tough times, premarital work is a solid specialty

p.3

FEEDBACK

Answers to your questions about covered lives data; e-therapy

p.5

 

Associations not in tune with the times on distance therapies

p.6

 

Answers to questions about MediCal; insurance fraud

p.7

NICHE MARKETING

There are many ways to field the sports psychology specialty

p.8

PUBLIC POLICY

CMS bounty hunting program attempts to combat fraud

p.10

RESOURCES

Therapist Web watch: 8 sites to see

p.10

MANAGED CARE ALERT

Companies that want your services now

p.11

MANAGED CARE NOTES

Four major MCOs laying off workers

p.11

PROFESSIONAL NOTES

Free Web site evals; 5 million Americans take part in self-help

p.12

March

NICHE MARKETING

Reaching out to clients with debt and money troubles

p.1

PRACTICE ALTERNATIVES

Group therapy is the basis for a whole practice

p.4

PROFESSIONAL ISSUES

California therapists battle proposal to combine licensing boards

p.5

SPECIAL REPORT

For easy, effective Web marketing, start sending e-newsletters

p.6

PRACTICE BUILDING

11 things not to do as a public speaker

p.8

 

Making the most of public speaking opportunities

p.8

MANAGED CARE NOTES

Aetna; ComPsych; Humana; OptumHealth; ValueOptions

p.10

PROFESSIONAL ISSUES

LMSW reprieve on supervisor issue in New York

p.10

MANAGED CARE ALERT

Companies that want your services now

p.11

PROFESSIONAL NOTES

Get happy--start blogging; climate change can make you crazy

p.12

April

NICHE MARKETING

Serving patients and families with medical problems

p.1

 

Overloaded family courts create opportunity for therapists

p.2

 

Treating HIV clients can be trying, but rewarding

p.4

PROFESSIONAL ISSUES

CAMFT taking heat over gay marriage

p.5

 

Email scam targets ‘greedy psychologists’

p.5

SPECIAL REPORT

24 ways to wring more income from your existing business

p.6

FEEDBACK

Answers to your questions about TRICARE; FSAs and HSAs

p.8

MANAGED CARE ALERT

Companies that want your services now

p.11

PROFESSIONAL NOTES

New dementia test; annoying therapists; Las Vegas = suicide

p.12

May

NICHE MARKETING

Pre-surgery evaluations can be a lucrative medical specialty

p.1

 

Follow-up: Can a niche market simply dry up?

p.3

MARKETING

Faith-based therapists point the way to effective practice building

p.4

 

A sample promotional letter to pastors

p.6

 

Don’t give up on old media: Writing a newspaper/magazine column  

p.7

 

What to write about: 20 column titles.

p.7

MANAGED CARE

Are payors responding to bad times with new rate reductions?

p.9

 

The bad news: One company’s letter to its clinicians

p.9

RESOURCES

Items of interest to you and your clients

p.10

 

Therapist Web Watch: 8 sites to see

p.10

MANAGED CARE ALERT

Companies that want your services now

p.11

PROFESSIONAL NOTES

Bereaved debtors; another economic victim--the other woman

p.12

June
NICHE MARKETING Helping clients succeed on tests and professional exams p.1
A simple, effective brochure promoting the test anxiety niche p.3
PRACTICE ALTERNATIVES Coaching cardiac patients over the phone p.5
Marketing letter: Promoting cardiac coaching to physicians p.6
PROFESSIONAL ISSUES The pitfalls of outsourcing your billing chores p.7
A professional biller’s advice on working with billing companies p.8
TECHNOLOGY You don’t have to pay for good computer software p.10
RESOURCES Therapist Web Watch: 6 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
PROFESSIONAL NOTES Commuter coaching; lean states; money and respect p.12
July
MANAGED CARE More industry consolidation as Aetna buys Horizon Health p.1
PRACTICE ALTERNATIVES Maintaining a busy schedule in a tough economy p.2
Innovative products keep another therapist afloat p.3
Concierge family therapy with a $10,000 price tag p.4
TECHNOLOGY Three ways you can protect all your computer data p.5
BACK-TO-SCHOOL 4 therapists highlight school-related niche opportunities p.7
RESOURCES Items of interest to you and your clients p.10
Therapist Web Watch: 6 sites to see p.10
MANAGED CARE ALERT Companies that want your services now p.11
PROFESSIONAL NOTES Demographics; practice alternatives; suicides in France p.12
August
September
October
November
December

 

     
     
     
     
 

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