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PRACTICE PROFILE
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A high-tech approach to a relationship-oriented practice
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p.1
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NICHE MARKETING
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Even in tough times, premarital work is a solid specialty
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p.3
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FEEDBACK
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Answers to your questions about covered lives data; e-therapy
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p.5
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Associations not in tune with the times on distance therapies
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p.6
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Answers to questions about MediCal; insurance fraud
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p.7
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NICHE MARKETING
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There are many ways to field the sports psychology specialty
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p.8
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PUBLIC POLICY
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CMS bounty hunting program attempts to combat fraud
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p.10
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RESOURCES
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Therapist Web watch: 8 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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MANAGED CARE NOTES
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Four major MCOs laying off workers
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p.11
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PROFESSIONAL NOTES
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Free Web site evals; 5 million Americans take part in self-help
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p.12
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NICHE MARKETING
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Reaching out to clients with debt and money troubles
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p.1
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PRACTICE ALTERNATIVES
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Group therapy is the basis for a whole practice
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p.4
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PROFESSIONAL ISSUES
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California therapists battle proposal to combine licensing boards
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p.5
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SPECIAL REPORT
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For easy, effective Web marketing, start sending e-newsletters
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p.6
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PRACTICE BUILDING
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11 things not to do as a public speaker
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p.8
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Making the most of public speaking opportunities
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p.8
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MANAGED CARE NOTES
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Aetna; ComPsych; Humana; OptumHealth; ValueOptions
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p.10
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PROFESSIONAL ISSUES
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LMSW reprieve on supervisor issue in New York
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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Get happy--start blogging; climate change can make you crazy
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p.12
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NICHE MARKETING
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Serving patients and families with medical problems
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p.1
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Overloaded family courts create opportunity for therapists
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p.2
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Treating HIV clients can be trying, but rewarding
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p.4
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PROFESSIONAL ISSUES
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CAMFT taking heat over gay marriage
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p.5
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Email scam targets ‘greedy psychologists’
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p.5
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SPECIAL REPORT
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24 ways to wring more income from your existing business
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p.6
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FEEDBACK
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Answers to your questions about TRICARE; FSAs and HSAs
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p.8
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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New dementia test; annoying therapists; Las Vegas = suicide
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p.12
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NICHE MARKETING
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Pre-surgery evaluations can be a lucrative medical specialty
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p.1
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Follow-up: Can a niche market simply dry up?
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p.3
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MARKETING
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Faith-based therapists point the way to effective practice
building
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p.4
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A sample promotional letter to pastors
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p.6
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Don’t give up on old media: Writing a newspaper/magazine column
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p.7
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What to write about: 20 column titles.
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p.7
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MANAGED CARE
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Are payors responding to bad times with new rate reductions?
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p.9
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The bad news: One company’s letter to its clinicians
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p.9
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RESOURCES
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Items of interest to you and your clients
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p.10
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Therapist Web Watch: 8 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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Bereaved debtors; another economic victim--the other woman
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p.12
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June
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NICHE MARKETING
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Helping clients succeed on tests and
professional exams
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p.1
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A simple, effective brochure promoting
the test anxiety niche
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p.3
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PRACTICE ALTERNATIVES
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Coaching cardiac patients over the
phone
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p.5
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Marketing letter: Promoting cardiac
coaching to physicians
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p.6
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PROFESSIONAL ISSUES
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The pitfalls of outsourcing your
billing chores
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p.7
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A professional biller’s advice on
working with billing companies
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p.8
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TECHNOLOGY
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You don’t have to pay for good
computer software
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p.10
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RESOURCES
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Therapist Web Watch: 6 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your
services now
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p.11
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PROFESSIONAL NOTES
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Commuter coaching; lean states;
money and respect
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p.12
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July
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MANAGED CARE
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More industry consolidation as Aetna
buys Horizon Health
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p.1
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PRACTICE ALTERNATIVES
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Maintaining a busy schedule in a tough
economy
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p.2
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Innovative products keep another
therapist afloat
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p.3
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Concierge family therapy with a
$10,000 price tag
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p.4
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TECHNOLOGY
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Three ways you can protect all your
computer data
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p.5
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BACK-TO-SCHOOL
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4 therapists highlight school-related
niche opportunities
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p.7
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RESOURCES
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Items of interest to you and your
clients
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p.10
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Therapist Web Watch: 6 sites to see
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p.10
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MANAGED CARE ALERT
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Companies that want your services now
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p.11
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PROFESSIONAL NOTES
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Demographics; practice alternatives;
suicides in France
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p.12
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August
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September
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October
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November
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December
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